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OEMs such as Daimler, BMW, Ford, Volkswagen and Hyundai among others, charge extra amount for installing ambient lighting to differentiate their high-end vehicles. Also, the difference of cost between a variant with ambient lighting against a variant without ambient lighting is significant. Vehicle manufacturers' ambient lighting is mostly offered in the high-end variants of C,D segment and all E&F segment vehicles. In Bentleys, the door speakers of high-end sound systems are illuminated to highlight intricate details RESTRAINT: High cost of OE integration For instance, Rolls-Royce turns the headliner into a gorgeous night sky using fiber optic strands installed into the headliner. They take opulence up a few notches by using ambient lighting to create beautiful visual effects. The concept of ambient lighting is also popular among high-end automakers like Bentley and Rolls-Royce. Luxury brands, namely Mercedes-Benz, Lexus, and BMW, have the most vibrant and attractive ambient lighting options for modern cars. The aim is to generate added value in the lighting segment through functional, emotional, and aesthetic aspects. Virtually no area of the car’s interior will be left out. The development in this sector has already gained momentum because of the trend of autonomous driving.
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In the future, it is expected that a greater accumulation of functional and emotional aspects will be there. The desire for individual lighting that adapts to the preferences of the respective driver. Now with the increasing demand for interior lighting, atmosphere, well-being, and character are also kept in mind. Initially, functional applications of automotive interior lighting such as good orientation and visibility were given prime importance.
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Thus, the automotive ambient light manufacturers should come up with better strategies to sustain in this market demand and should bring more cost effective lighting systems to gain the market share Automotive Ambient Lighting Market Dynamics DRIVER: Efforts to optimize interior lighting This prompted global players to resynthesize their business strategies and focus on core areas. Due to which, entire supply chain has impacted several in terms of raw material and labor availability. This had resulted in a slow economic recovery, which forced the market experts that market would take many years to recover to achieve 2019 levels.
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To know about the assumptions considered for the study, Request for Free Sample Report Covid-19 Impact on Automotive Ambient Lighting Marketĭue to COVID-19 pandemic, the global market had noticed a sudden drop in vehicle production and sales owing to implementation of safety related measures such as physical distancing and lockdowns. Therefore, the automotive ambient lighting market is expected to witness significant growth in the coming years. The growth of this market can be attributed to the increasing demand of premium and luxury vehicles, increasing utilization of mood lighting, and the rising popularity of multicolor ambient lighting in luxury vehicles. The automotive ambient lighting market size is projected to reach USD 6.2 billion by 2027 from an estimated USD 3.8 billion in 2022, at a CAGR of 10.6% from 2022 to 2027.